People don’t act randomly — they follow patterns.
I use psychology, data and design to solve real problems.
When you understand how people act,
you can build what actually works —
turning systems into designs that move people.
(01) Studio
Ideas, systems, patterns, people –
I draw from all of them. I test, I reduce, I refine.
Design that lasts doesn’t start with trends — it starts with clarity.
I build frameworks that make sense today and still hold up tomorrow. Structure, hierarchy, and intent come first. Aesthetics follow purpose.
Clarity requires structure.
A system that clears the noise, keeps the best, and discards the rest.
I built a Second Brain to do just that.
It’s what makes me a full-funnel operator — able to grow where it matters.
So I spend less time recalling — and more time creating.
(02) Projects
(03) Services
Let’s build something that holds.