Challenge / Insight
Strukture og Design
Awareness
We used organic posts and low-cost Meta ads to build familiarity without pushing sales. This allowed us to frame our identity early while preparing audiences for what was coming.
Creative Testing
In the mid-phase, we used low-budget testing to explore hooks, pacing, and narrative angles. We quickly learned that anything polished or “ad-like” underperformed. What triggered clicks was raw storytelling — real voice, real tone, no polish.
When we re-told the same story from a different angle — same subtitles, same timing, new framing — it delivered again. It confirmed our hypothesis: it wasn’t the style, it was the story.
We also tested an ultra-informative ad that had weak CTR but surprisingly strong conversions. That taught us something important: not everything that performs looks like performance.
Conversions
The biggest mistake most events make? Sending traffic straight to Ticketmaster.
We’ve tried it. It doesn’t work. The friction is too high, the experience too impersonal.
The biggest mistake most events make? Sending traffic straight to Ticketmaster.
We’ve tried it. It doesn’t work. The friction is too high, the experience too impersonal.
Execution
We built a structured funnel across TikTok, Meta, and Snapchat.
Creative was developed in cycles — short feedback loops, fast iteration.
We tested ad copy, tempo, subtitle rhythm, font sizes, landing page layout, and CTA framing — all based on real-time performance data. Everything was versioned, tracked, and re-deployed based on signal.
We didn’t aim for brand awareness — we aimed for behavioral response.
The best-performing ads didn’t “look good.” They felt true.
We turned stories into systems, and systems into results.
Results
• ROAS: Best ad campaign delivered 6.55x return on ad spend
• Conversions: Over 180 verified purchases tracked directly from TikTok
• Funnel build: Built and tested 4 high-converting landing pages in under 2 weeks
• Purchase cost: Achieved a cost-per-purchase of 65 NOK — in Oslo, on Musikkfest day
• Strategy shift: Replaced Ticketmaster’s checkout with our own site — doubled conversion rate
